Last week in Review: Mortgage Bonds were pushed and pulled by fear and uncertainty. Read what it means to home loan rates.
Forcast for the Week: It doesn't get much bigger than this! Here's a sneal peek of high-impact reports due out this week.
View: You could slash your tax bill by up to $1,000 for each qualifying child! Read this week's guide for more information.
http://www.box.net/shared/23e4947caq
Sunday, February 27, 2011
Thursday, February 24, 2011
Marketing-The Foundation of Success in Real Estate
Making it big in the real estate business takes a lot of hard work. In fact, it is presumably harder than most businesses you could get into. But, the other side of the coin is that the rewards earned in this business are far greater than that earned in any other average business.
You have a tremendous earning potential in the real estate business if you create an effective system for accomplishing the mundane repeated task of your business to earn higher returns.
But generally, people flock towards this business by just keeping the profit range in mind and the common perception is that all you need to do in this business is to sell a house and maintain good network to earn profit. But this is not true, as some investors who know everything about the real estate business sometimes only manage to earn average.
The main secret to succeed in this business lies in the techniques used by the sellers. As a real estate investor, you need to attract the sellers and for this you need good marketing techniques. Your business will thrive on the marketing techniques you imply to attract customers. So start thinking like a marketer and try and develop new strategies to dominate the market and captivate the customers. To attain constant success, you must adapt new marketing strategies combined with other business skills. Besides marketing, you should also have good negotiating and convincing skills.
Firstly, you have to understand the concept of marketing and the way it works to make the best out of marketing. While applying a marketing strategy, you can try the conventional and random approach. The only hitch in this approach is that you can only interact with limited number of sellers and very often, the costs incurred are very high on telephones and advertisements. This process can be very draining, as it sometimes leaves you with nothing, neither the money nor the customer.
The support of the media results in a very systematic and organized approach to attract large number of sellers and it also provides a significant impact on your business. Other cost-effective methods to draw huge responses are through the Internet, television, radio and classifieds in the newspapers. By using the media, you dont have to chase the customers and instead, the customers who are interested in selling will step forward and contact you.
The marketing strategy works well under any given market conditions and also helps to establish direct contact with the potential customers. It draws genuine customers and those who qualify to meet your criteria for the final deal. Once you have a listing of the potential sellers, you can concentrate on your other business skills to close offers. This method of direct marketing is highly cost effective and saves your precious time by targeting only potential customers.
The deadliest duo in the real estate business is the real estate agent and the mortgage broker, who combined with their marketing skills, can cross any business hurdle. They both focus on the adopted path of their business and also give each other business.
Once you know the market, you can maintain a constant flow of prospective sellers and earn huge profits by putting in minimum effort.
You have a tremendous earning potential in the real estate business if you create an effective system for accomplishing the mundane repeated task of your business to earn higher returns.
But generally, people flock towards this business by just keeping the profit range in mind and the common perception is that all you need to do in this business is to sell a house and maintain good network to earn profit. But this is not true, as some investors who know everything about the real estate business sometimes only manage to earn average.
The main secret to succeed in this business lies in the techniques used by the sellers. As a real estate investor, you need to attract the sellers and for this you need good marketing techniques. Your business will thrive on the marketing techniques you imply to attract customers. So start thinking like a marketer and try and develop new strategies to dominate the market and captivate the customers. To attain constant success, you must adapt new marketing strategies combined with other business skills. Besides marketing, you should also have good negotiating and convincing skills.
Firstly, you have to understand the concept of marketing and the way it works to make the best out of marketing. While applying a marketing strategy, you can try the conventional and random approach. The only hitch in this approach is that you can only interact with limited number of sellers and very often, the costs incurred are very high on telephones and advertisements. This process can be very draining, as it sometimes leaves you with nothing, neither the money nor the customer.
The support of the media results in a very systematic and organized approach to attract large number of sellers and it also provides a significant impact on your business. Other cost-effective methods to draw huge responses are through the Internet, television, radio and classifieds in the newspapers. By using the media, you dont have to chase the customers and instead, the customers who are interested in selling will step forward and contact you.
The marketing strategy works well under any given market conditions and also helps to establish direct contact with the potential customers. It draws genuine customers and those who qualify to meet your criteria for the final deal. Once you have a listing of the potential sellers, you can concentrate on your other business skills to close offers. This method of direct marketing is highly cost effective and saves your precious time by targeting only potential customers.
The deadliest duo in the real estate business is the real estate agent and the mortgage broker, who combined with their marketing skills, can cross any business hurdle. They both focus on the adopted path of their business and also give each other business.
Once you know the market, you can maintain a constant flow of prospective sellers and earn huge profits by putting in minimum effort.
Wednesday, February 23, 2011
Get Over The Fear of Networking
It's a fact that most of the business that is conducted today is the direct result of network marketing efforts. Most people have to see a product or service advertisement seven times before they will buy, but are more likely to purchase much sooner if a friend, family member, colleague, or some person of influence refers them to that product or service.
It's the fear factor that drives most small business people away from networking.
Public speaking is the issue I'm going to discuss today, and I make it really rather simple. If I can do it anyone can. Practice the steps listed below.
1. You are a professional and what do professionals do? They study and they practice their craft. So step one is the most important, practice at every free moment of the day. Practice to where you have it down without even thinking about it, until it becomes natural.
2. Get plenty of rest prior to an event and have your materials already prepared no later then the night before.
3. While on the way to an event, you need to do 2 things. You need to relax and start getting motivated. To steal a line from Happy Gilmore, "go to your happy place".
Now here's the real secret. How to network without rejection. Well you first have to realize that your not there to sell everyone in the room. In fact your not there to sell anyone at all. The purpose of networking is seeing how you can help others and they, in turn, can help you. Now if you get a client out of this then great, but it's not the objective. Now knowing that your not there to sell anyone, then no one can reject you. Follow the instruction below to develop your own 30-second spiel.
1. Hello my name is (your name) and I'm with (your company name)
2. This is important! Do not simply say the type of business you are in. Instead you want to create a 1 to 2-sentence statement of what your business does. Example "We help families create wonderful summer memories while staying cool and refreshed."
3. Tell them 1 or 2 important facts or typical hot buttons your clients will have.
4. Well the only thing left is to tell them who makes the perfect client for you and in a rejection free statement if they know anyone to please have them contact you. Remember you are there not to sell them, but to find those that can help you to find more leads and you are there to help them.
5. Try to keep it to no more than 30 seconds.
Now you have the tools to be able to network without rejection and without fear.
It's the fear factor that drives most small business people away from networking.
Public speaking is the issue I'm going to discuss today, and I make it really rather simple. If I can do it anyone can. Practice the steps listed below.
1. You are a professional and what do professionals do? They study and they practice their craft. So step one is the most important, practice at every free moment of the day. Practice to where you have it down without even thinking about it, until it becomes natural.
2. Get plenty of rest prior to an event and have your materials already prepared no later then the night before.
3. While on the way to an event, you need to do 2 things. You need to relax and start getting motivated. To steal a line from Happy Gilmore, "go to your happy place".
Now here's the real secret. How to network without rejection. Well you first have to realize that your not there to sell everyone in the room. In fact your not there to sell anyone at all. The purpose of networking is seeing how you can help others and they, in turn, can help you. Now if you get a client out of this then great, but it's not the objective. Now knowing that your not there to sell anyone, then no one can reject you. Follow the instruction below to develop your own 30-second spiel.
1. Hello my name is (your name) and I'm with (your company name)
2. This is important! Do not simply say the type of business you are in. Instead you want to create a 1 to 2-sentence statement of what your business does. Example "We help families create wonderful summer memories while staying cool and refreshed."
3. Tell them 1 or 2 important facts or typical hot buttons your clients will have.
4. Well the only thing left is to tell them who makes the perfect client for you and in a rejection free statement if they know anyone to please have them contact you. Remember you are there not to sell them, but to find those that can help you to find more leads and you are there to help them.
5. Try to keep it to no more than 30 seconds.
Now you have the tools to be able to network without rejection and without fear.
Tuesday, February 22, 2011
Why Good Clients Don't Always Give Referrals
Despite being delighted with your services and eager to share you with their friends, even good clients miss opportunities to give referrals. This is caused by entropy, inertia, and inconvenience. Basically, most clients will not inconvenience themselves to give a referral – they may postpone giving it, or forget it altogether.
Common reasons why referrals may fall through the cracks:
- The client thought of another business provider to refer (“Let me think, I believe Tony’s sister is in that business…”)
- The client had no easy way to pass contact information (“I don’t have her number on me. I’ll send it to you when I get home”)
- The client forgets to give the referral
- The referral-receiver lost or forgot about the referral
- The referral-receiver has indefinitely postponed making the contact, due to lack of time or attention, or a change in their own schedule (“I’ll do it later when I’m not busy”)
- The referral-receiver is too busy, too nervous, or misinformed to initiate contact
- Another person gave the referral-receiver another contact before they had a chance to call the business person
- The client had no incentive to give a referral
What is required to get a referral often ends up being a grand coincidence. For example - a friend asks for a referral AND the referral-giver happens to remember AND the referral-giver happens to have your business card on them. In this example, inconvenience wasn’t a problem. As soon as one of these factors is inhibited, the referral is lost.
Savvy independent business people know the value of referral business – most thrive on it. Even though customers are often delighted to give referrals, there are many that fall through the cracks because of the customer’s natural sense of avoiding inconvenience. By using Referral Marketing, marketers can improve their odds of gaining more referrals and encourage referral-giving behavior – resulting in more referral business and a better bottom line.
Contact me for more information about the program I use that allows you to "click it and forget it". Meaning, once you input your client’s information and the campaign you want them in, it will send your marketing piece to them, asking for referrals with a click of the mouse. It also sends birthdays, holidays, and their yearly review reminder for you. Allowing you more time to build your business.
Friday, February 18, 2011
Wednesday, February 16, 2011
Marketing Real Estate To Generation Jones
The Baby Boomers are a well-known demographic that is moving into retirement, but real estate agents should also pay attention to the Boomer’s younger sibling, “Generation Jones” as named by historian Jonathan Pontell. Generation Jones is the demographic born between 1954 and 1965 and now comprising 25% of the U.S. population. Their roots are definitely practical, but their branches keep reaching for the sky. A balanced approach that meets both these needs is what is best to attract Jones’ formidable real estate buying power.
The Baby Boomers are the demographic of people born just post-World War II, from the 1940s to the 1960s. America was “booming” in postwar prosperity and in population. Generation Jones is the younger generation, those born in the latter half of what is known as the “Boomer years”. The term “keeping up with the Joneses” comes from this generation. They grew up with the advent of technology and in the midst of the spirit of social change. They are technologically savvy, being the first of the generations to grow up with television in the background. They want the better life that The American Dream promises, but many have yet to see that materialize.
Generation Jones is seeing retirement on the horizon, but many of them have children at home still and no plans to actually stop working. While they might retire from their jobs in the next 10-20 years, they have a lot to do right now. Many of them are looking at working beyond retirement. This may be the last larger home they purchase before they start downsizing once the last child leaves the nest.
Your real estate selling strategy has to combine genuine value with innovation to appeal to this generation’s appreciation of material goods and services. “Green” appliances and features appeal to them because they want to produce a better world while still enjoying the conveniences of today’s inventions. They want open design concepts and a flexible living space. They appreciate the tried-and-true classics, but if there’s something out there that’s better then they’re all for it.
Despite this openness to technological innovation, though, Jones can be emotionally attracted by appeals to nostalgia. Tasteful references to the 70s and the 80s – in color, design and popular culture can capture their interest. There are a number of fan sites for “retro renovation” of mid- and late-century homes and rooms. By offering information on modern renovations for retro homes, you could be in a good position to attract Generation Jones.
One thing about Generation Jones to avoid is the “B.S. Detector”. Having been a generation bombarded by ads since before they could toddle, Jones people are adept at seeing exaggerated claims and outright lies in a sales pitch. When something looks too good to be true, Generation Jones people are sure it’s not and will go the extra mile to prove their suspicions right. Be honest. If the roof is about to slide into the garden, say so.
The value of a home as a center, not just for family and financial stability, but for one’s hobbies and aspirations is a good point to take with Generation Jones. They are old enough to know that you can’t have it all, but young enough in our culture to know you can have what you’re willing to reach for. If you can lure someone from Generation Jones with genuine value while appealing to their sense of aesthetics, you are in a good position to make a sale
The Baby Boomers are the demographic of people born just post-World War II, from the 1940s to the 1960s. America was “booming” in postwar prosperity and in population. Generation Jones is the younger generation, those born in the latter half of what is known as the “Boomer years”. The term “keeping up with the Joneses” comes from this generation. They grew up with the advent of technology and in the midst of the spirit of social change. They are technologically savvy, being the first of the generations to grow up with television in the background. They want the better life that The American Dream promises, but many have yet to see that materialize.
Generation Jones is seeing retirement on the horizon, but many of them have children at home still and no plans to actually stop working. While they might retire from their jobs in the next 10-20 years, they have a lot to do right now. Many of them are looking at working beyond retirement. This may be the last larger home they purchase before they start downsizing once the last child leaves the nest.
Your real estate selling strategy has to combine genuine value with innovation to appeal to this generation’s appreciation of material goods and services. “Green” appliances and features appeal to them because they want to produce a better world while still enjoying the conveniences of today’s inventions. They want open design concepts and a flexible living space. They appreciate the tried-and-true classics, but if there’s something out there that’s better then they’re all for it.
Despite this openness to technological innovation, though, Jones can be emotionally attracted by appeals to nostalgia. Tasteful references to the 70s and the 80s – in color, design and popular culture can capture their interest. There are a number of fan sites for “retro renovation” of mid- and late-century homes and rooms. By offering information on modern renovations for retro homes, you could be in a good position to attract Generation Jones.
One thing about Generation Jones to avoid is the “B.S. Detector”. Having been a generation bombarded by ads since before they could toddle, Jones people are adept at seeing exaggerated claims and outright lies in a sales pitch. When something looks too good to be true, Generation Jones people are sure it’s not and will go the extra mile to prove their suspicions right. Be honest. If the roof is about to slide into the garden, say so.
The value of a home as a center, not just for family and financial stability, but for one’s hobbies and aspirations is a good point to take with Generation Jones. They are old enough to know that you can’t have it all, but young enough in our culture to know you can have what you’re willing to reach for. If you can lure someone from Generation Jones with genuine value while appealing to their sense of aesthetics, you are in a good position to make a sale
Tuesday, February 15, 2011
Guide To Avoid Mortgage Mistakes
I have been asked to share my guide to the masses and I agree, more people need to be aware of what is out there. Today I am attaching a link to get access to download my free "Guide To Avoid Mortgage Mistakes". Please feel free to send a copy to any friends, family, co-workers or clients that are looking to purchase or refinance their home. This will show them that you care about their finances and can go a long way in future referals. If you or your client would prefer I mail them a "hard" copy, just contact me and I would be happy to pop one out in the mail. Have a productive day!
http://www.box.net/shared/j08gtlht4l
http://www.box.net/shared/j08gtlht4l
Subscribe to:
Posts (Atom)